Neodecortech launches a Sales Office and an agreement with a local high-end printer for the production of decor paper in Changzhou, China. With this operation, the company is targeting the Asian market in the high-end decor paper segment with an Italian taste.
“Our main market remains Europe” says Luigi Cologni, CEO Neodecortech Group, “but the potential of the Far East is immense and the feedback for our product is very encouraging. In order to implement our presence on this market, we have chosen to adopt a specific approach, in a combination that joins Italian expertise with widespread knowledge of the territory, which only an outpost on site can guarantee”.
Neodecortech, with a specially designed stand and a staff of Italian and Chinese professionals, will also participate in the international trade fair Interzum Guangzhou, Asia’s leading exhibition event for the interior design and furniture industry, scheduled from 28 to 31 March.
The exhibition is the occasion to present the sophisticated range of Made in Italy decors selected specifically for the Asian market and to announce the opening of the new branch. For the company, this is an important step in the direction of consolidating international development and growth in markets with important development potential for our products.
